In the early 1950’s, Charles A. Simms had the dream of opening his own jewelry store. Newly married and with the benefit of the GI bill, he attended the North Bennet Street school evenings and learned watch repair. In 1956, Charles’ dream became a reality; along with his wife Ellen, they founded Simms Jewelers. In spite of their inexperience, their enthusiasm, hard work, and honesty was rewarded through the support of many loyal customers of Reading and the neighboring towns. Simms Jewelers became an integral part of the community.
In 1980, their son Peter, a Bentley University graduate, joined the company. In addition to a Bachelor of Science in Business, he also holds a Graduate Gemologist degree from the Gemological Institute of America. Peter has been active in the community, serving multiple terms as a Board Member, as well as Vice President and President of the Reading - North Reading Chamber of Commerce. During his term as President, he guided the merger between the Reading Chamber of Commerce and the North Reading Business Association which formed what is now known as the Reading - North Reading Chamber of Commerce. He also was President of the Downtown Steering Committee, an ad-hoc group that was instrumental in the revitalization project that has made the downtown area what it is today.
64 years later, while many aspects of the jewelry industry have changed, the principles and traditions which Simms was founded upon remain the same. We strive to sell fine and distinct jewelry always at competitive prices, offer top notch repair services, and pride ourselves on knowledge of product.
STORE HOURS: (July 1-Oct 12)
TUESDAY- FRIDAY... 9:30 AM - 5:30 PM
SATURDAY............... 9:30 AM - 3:30 PM
Town of Reading COVID-19 regulations require all customers to wear a face covering when entering the store. Thank you for your compliance.